SNS Marketing

MPT, MotorWeek and Ace of Cakes!

snsmarketing — Mon, 20 Sep 2010 17:41:34 +0000

Maryland Public Television celebrated the 30th anniversary of MotorWeek with a display of hot new cars and a custom cake designed by Baltimore’s own “Ace of Cakes.” The red velvet, engine-shaped masterpiece was delivered by Mary Alice and Geoff from the show, and a film crew captured the whole event. (A future episode on the Food Network?)

SNS Marketing’s Megan Olson, Chris Rumbley and Mark Kennedy were on hand to help celebrate, tour the studios…and of course, eat cake! While touring the studios, our guys also got a chance to hang out with a couple of old childhood friends.

CCBC enrollment hits record high!

snsmarketing — Mon, 20 Sep 2010 17:25:22 +0000

Good news from one of our favorite clients! Enrollment at the Community College of Baltimore County continues to grow with the number of credit students enrolled in the college’s degree and transfer programs reaching an all-time high of 26,735 for the fall. This is a ten percent increase over fall 2009!

“If our numbers continue to hold, this will be the fourth consecutive year of substantial enrollment increase in credit enrollment growth and the third year with double digit growth,” says CCBC President Sandra Kurtinitis.

She added, “Although the economy is sure to play a role in our continued growth, I dare say there is so much more that comes into play. CCBC faculty and staff have found creative ways to support and engage our students; we continue to place a premium on quality programming; and, more and more people are gaining an appreciation for how CCBC can meet everyone’s needs.”

Chris Mihavetz, CCBC Director of Marketing Communications concurs, “All of our efforts to build a strong brand for CCBC are paying dividends as market conditions shift, and SNS Marketing has been a big part of that effort. Working with them, we have pursued a consistent strategy, positioning CCBC as ‘The Incredible Value of Education’. SNS has helped us build an integrated approach centered on this strong value proposition, using a carefully blended mix of traditional and new media…television, radio, mall kiosks, and online.”

Enrollment at each of the campuses is up as well. Enrollment at the Catonsville campus increased by 13 percent and both the Dundalk and Essex campuses experienced a nine percent increase. Community colleges across the state are experiencing enrollment increases, but few have grown double-digit percentages like CCBC.

You’ve got to love a client like CCBC…a great sense of leadership, focus, teamwork, and fun…truly great people with a commitment to quality and serving the community. That can only spell success.

TAKE RAY RICE TO SCHOOL!

snsmarketing — Wed, 08 Sep 2010 20:20:54 +0000

TAKE RAY RICE TO SCHOOL!

Representing CCBC – the Community College of Baltimore County – our very own Megan Olson & Chris Rumbley got to hang with the Baltimore Ravens’ very own Ray Rice at Radio 105.7 The Fan’s “Take Ray Rice to School” event at Scotts Branch Elementary School!

Ray took the stage in the school’s auditorium and made a heartfelt speech to the students about the importance of staying in school, respecting parents, teachers and elders, following your dreams and always asking questions.

Each class selected one student to sit on the stage near Ray, and also hand-picked students to read questions on stage with him. Ray stayed true to his message and focused on the key things that made him successful: going to school, believing in himself, working hard and never giving up. Ray was a true inspiration to the kids and emphasized the importance of getting a good education.

Big ideas get major recognition!

snsmarketing — Thu, 29 Apr 2010 14:15:18 +0000

A number of recent advertising campaigns from SNS Marketing have received national and international recognition for their creativity. Over the past year, SNS can boast major wins in the following competitions: ADDY Awards, Aurora Awards, Telly Awards, Communicator Awards, Healthcare Marketing Awards and Service Industry Advertising Awards.

“Our goal is to consistently create work that is on strategy and makes our clients distinctive from a creative viewpoint,” said Bob Maczis, Chief Creative Officer of SNS. “We take pride in the fact that these awards prove that our work stands out from the competition and that our agency has distinguished itself from others.”

Among the highlights of SNS work was a campaign for HealthPlus of Michigan, a managed care organization that provides health care coverage for more than 200,000 Michigan residents. This particular campaign was designed to expand awareness by letting employers and plan members declare that “We’ve got the Plus” to the soundtrack of Funkadelic’s “We’ve got the funk.” The campaign won a Gold ADDY, Platinum Best of Show in the Aurora Awards, a Gold Telly, a Silver Communicator Award and earned Silver in the Healthcare Marketing Report Awards.

All told, SNS won nineteen awards. Along with HealthPlus, awards were won for clients, including Maryland General Hospital, Hanover Hospital and Baltimore Washington Medical Center, not to mention a Silver ADDY for an Agency Self-Promotion mailer. SNS has won over 300 platinum, gold, silver, bronze and Best-of-show awards. Check out some of our work at our YouTube Channel, our Flickr page and our Website.

Left brain, right brain…where do YOU stand?

snsmarketing — Thu, 29 Apr 2010 00:48:09 +0000

SNS Marketing provides a 100% Whole Brain approach…fusing innovative strategies with impactful creative. Where do you stand? CLICK ON THE LINK AND TAKE OUR SIMPLE LITTLE TEST!

IRON CHEF at SNS!

snsmarketing — Wed, 28 Apr 2010 15:00:06 +0000

WHO’S CUISINE WILL REIGN SUPREME? SNS Staffers face off in the kitchen each month for the SNS IRON CHEF competition! From zingy barbeque to sumptuous desserts, it’s an all out culinary assault on the palette. Everyone eats, everyone votes and one walks away victorious, only to face the next Iron Chef challenger. Yum!

Say Hi to Mark…VP, Partner Development

snsmarketing — Wed, 28 Apr 2010 11:30:53 +0000

SAY HELLO TO MARK KENNEDY!

In his position as Vice President, Partner Development, Mark is responsible for initiating successful new client partner relationships. Don Mahaney, our CEO, shared these thoughts,

“The distinctive talents we bring to the table from both a strategic and creative point of view assure that we are well positioned to continue growing our agency in spite of the economic downturn. Mark shares our view that we must provide significant value to our clients by taking the initiative in developing actionable insights that result in improving their bottom line.”

Prior to joining SNS, Mark held the position of Director, Marketing and Partnerships at the Council of Better Business Bureaus in Arlington, Virginia. His vast marketing and advertising experience also includes 20 years at RMR & Associates in Rockville, Maryland – most recently as Vice President – overseeing profitability, client retention and marketing program development. Feel free to welcome Mark at 410-527-0079.

SNS Marketing wins American Bank

snsmarketing — Fri, 09 Apr 2010 17:21:03 +0000

SNS Marketing is pleased to announce a new account acquisition, American Bank based in Silver Spring, Maryland. SNS will provide strategic and media planning, as well as creative services and grassroots marketing.

American Bank CEO, Jim Plack, stated, “SNS brings to us the ideal combination of proven experience and strategic insight to help develop an impactful image and highlight awareness of our bank’s brand. We’re confident their expertise in creating multi-platform programs to reach our potential customers will prove invaluable.”

“American Bank is a terrific addition to the SNS client roster,” said Don Mahaney, CEO of SNS. “We’ve been reviewing businesses in the financial services sector in search of one that could benefit from our strategic approach in this economic climate. We found the right fit with American Bank.”

American Bank provides timely and personalized service, with a focus on business banking customers. American Bank has positioned itself as the accessible, creative and nimble alternative to large, national banks. American Bank has been successfully serving the financial needs of the business community since 1983.

SNS Marketing wins TIME Center

snsmarketing — Fri, 02 Apr 2010 21:03:08 +0000

SNS Marketing is pleased to announce a new account acquisition, the TIME Center, a manufacturing workforce development partnership housed within the School of Applied and Information Technology at the Community College of Baltimore County. SNS will provide strategic and media planning, as well as creative services and grassroots marketing.

Ken Burch, director of the TIME Center, said, “SNS immediately grasped the goals of our organization and provided fresh thinking as to how to achieve them.”

Mahaney offered, “I personally have a keen awareness of the challenges facing the manufacturing industry and a particular appreciation of their contribution to our economy. I’m pleased that SNS has the opportunity to help such a worthwhile organization.”

The TIME Center is a National Science Foundation grant-funded partnership among manufacturing stakeholders in Maryland that creates solutions to address the workforce development needs critical to the growth, productivity and competitiveness of Maryland’s manufacturers.

Opportunity has not stopped knocking.

snsmarketing — Wed, 24 Feb 2010 18:24:02 +0000

AN SNS WHITE PAPER

Lately, many business leaders feel as if they have been painted into a corner when it comes to marketing. They’re saying to themselves, “My revenue is dropping. I feel like I can’t afford to continue my marketing at its current level…yet I’m concerned about diminishing the brand equity and image I’ve worked so hard to establish. This downturn will not last forever…and I don’t want to be in the position where I have to make up lost ground when the economy turns around.” And the reason we keep hearing this is because it’s true. But the ingenious marketer will find a way to achieve both.

GET THE SNS WHITE PAPER HERE.